“Marketing Thinking and Sales Approach”

DMAIC takes steps to solve individual problems logically and quantitatively.

OODA is based on the sales site and has excellent problem-solving ability in the field because it can respond flexibly to changes.

Both are one of the thinking methods for decision-making and execution, and are process improvement and management systems to gain superiority by advancing decision-making faster than the competition.

While DMAIC is an objective approach based on quantitative data, OODA is a subjective approach based on individual judgment.

Since the matrix analysis method is based on the 3C perspective, it is an approach that is highly accurate understanding for both marketing and sales.