Do you sometimes lose track of what you were discussing in the first place when the discussion progressed from the particulars?
It misses the “purpose”.
Since discussions start from the details, that is, the “means,” it is common for the “means” themselves to be the “purpose” .
If the “means” itself is difficult to implement, we may have to think of another “means” to achieve the “purpose”, but the discussion may stop saying “I can’t do that”.
Strategic planning should always be designed around three concepts.
There are three things: the goal to be achieved, the direction to achieve it, and the means to achieve it.
We often see cases where only “sales target” and “behavior target” are set.
It is a setting such as “achieve the sales target of 10 million yen by visiting customers 100 times”.
Although there is a “correlation” between the number of visits and sales, there is no “causal relationship”.
It is essential to set the “number of acquired cases” that has a causal relationship with “sales”, such as “achieve the sales target of 10 million yen by conducting 100 interviews and acquiring 50 new cases”.
Since the matrix analysis uses ordered data, tracking based on causal relationships is possible.