原則としてシェア値が3倍以上ひらいたら成す術はありません。

しかし全体市場ではシェア値が3倍以上開いていても、顧客を個々で見ていけば必ずしもシェア値が3倍以上ではない顧客が存在するはずです。

顧客個々の競争環境に応じて、正しい戦略を行えば一方的に負けることを回避し、チャンスを待つことも可能になります。

同様な理由から、今後、エリア戦略の推進が重要になることは間違いありません。

マトリクス分析法は外部環境要因による競争環境を定量化および可視化することが出来ます。

＃マトリクス分析法　＃マーケットシェア理論　＃クープマン　＃射程距離理論　＃エリア戦略

“Is there no way to deal with it if the market share gaps more than three times?”

As a general principle, there is no way to deal with it if the market share gaps more than three times.

However, even if the market share is more than three times higher in the overall market, there should always be customers who do not have a share that is more than three times higher when looking at each customer individually.

By implementing the right strategy based on each individual customer’s competitive environment, it is possible to avoid one-sided losses and wait for opportunities.

For the same reason, it is certain that the promotion of area strategies will be important in the future.

The matrix analysis method can quantify and visualize the competitive environment due to external environmental factors.