首都圏新築分譲マンションの東京２３区が平均価格は前年比2.7倍の２億万円超えだそうです。
新型コロナウイルスの影響により、日本の景気が大きく落ち込んでいる中でいったい誰が買っているのでしょうか？
世の中には不況など全く関係ない富裕層がいるんですね。
また首都圏の不動産は外人投機家の格好の的です。
日銀の金融緩和政策による円安で、海外投資家に買ってくださいと言わんばかりの状況です。
不動産を売却した時の短期譲渡税は約40％、5年超保有の譲渡は約20％ですが、非居住者が売却した時の税金は約10％の源泉徴収で済む点も外国人投機家にとってメリットです。
慶応義塾の小幡積先生によると、全室同一区画、同間取り、同設備、同価格帯であることが売れる条件のようです。
マンション所有の場合に問題となるのが修繕費です。
ワンルームから家族向け、高層階になるほど価格が高くなるような物件では、入居者の経済状況が異なることから、費用を捻出することが出来ない入居者がいることで大規模な修繕工事が行えずマンションの価値が低下するリスクがあります。
また全ての部屋が同じであれば海外から買い付ける際にもいちいち内見する必要がありません。
マーケティングにおいて差別化は重要な戦略ですが、標準化が重要になるケースもあるということですね。
“Differentiation and Standardization Strategies in Marketing”
It seems that the average price of newly-built condominiums in Tokyo’s 23 wards in the metropolitan area has exceeded 200 million yen, which is 2.7 times higher than the previous year.
In the midst of the significant economic downturn caused by the impact of the COVID-19 pandemic, who is actually buying these high-priced properties?
There are wealthy individuals who are completely unaffected by the recession and other economic issues.
Furthermore, real estate in the Tokyo metropolitan area is an attractive target for foreign speculators.
Thanks to the Bank of Japan’s monetary easing policy, which has led to a weaker yen, the situation seems to be encouraging overseas investors to buy.
One advantage for overseas investors is that the short-term capital gains tax on property sales is around 40%, and the tax rate for sales of properties held for more than five years is around 20%, but for non-residents, the tax is withheld at a rate of about 10%, which is much lower.
According to Professor Seki Obata of Keio University, it seems that having identical plots, layouts, facilities, and prices for all units is a condition for selling these condominiums.
In the case of owning a condominium, one of the problems is repair costs.
For properties where prices increase as they go from single rooms to family-oriented units and higher floors, there is a risk that the value of the condominium will decline due to the inability of some tenants to cover the costs of large-scale repairs.
Furthermore, if all units are the same, there is no need to visit them individually when purchasing from overseas.
In marketing, differentiation is an important strategy, but there are also cases where standardization is essential.