前回の塾と同様に銀行での活用を考えてみました(こちらも自験例はなく想定ですが)。

今回は産業別に融資額で読み込み用ダミーデータを作成しました。

自行のロイヤルカスタマーとなる業界は何なのか、今後拡大すべき業界はどこなのかをマトリクス分析法で明確にします。

ロイヤルカスタマー業界であれば低金利で融資をする、拡大先であれば対象業界限定商品などを新サービス開発し提供します。

競合銀行が明確なため、競合銀行に比べて少しでも低金利、少しでも得な商品で対抗することが出来るはずです。

業種ごとに細分化された市場内でNo,1を拡大するドミナント戦略により市場占有率を高めていくことが出来るでしょう。

マトリクス分析法は業界/業種を選ばず有効な理論とプロセスです。

Sequel  “Matrix analysis is a strategy tool for any industry # Banks”

As with the previous private classes, I thought about using it at a bank (this is also an assumption, not an example of my own experience).

This time, we created dummy data for loading with the loan amount by industry.

Using the matrix analysis method, we clarify which industries will be our loyal customers and which industries should be expanded in the future.

If you are in the loyal customer industry, we will provide low-interest loans, and if you are expanding, we will develop and provide new services such as products limited to the target industry.

Since our competitors are clearly identified, we should be able to compete with our competitors with lower interest rates and better products.

We will be able to increase our market share through a dominant strategy to expand No. 1 in the market segmented by industry.

The matrix analysis method is a valid theory and process regardless of industry/industry.