医薬品ビジネスと同様に、医療ビジネスにおいても様々な法的保護および規制があります。

そして社会保障費の抑制など外部環境要因の影響を大きく受けます。

人口減少により市場が縮小し、従来の医療圏だけを商圏とした集患が難しくなっています。

インターネットとスマートフォンが普及したことで、現在では口コミの集患インパクトが非常に強まっています。

反面、オンライン診療やAI問診を活用すれば商圏は格段に広がります。

着実に顧客を獲得するためには、市場規模、市場の成長性、自社の優越性に加えて、SEO／MEO対策やメディアへの露出など、集患のためのチャネルの取り組みが必要です。

これらの対策を怠れば、二極化が益々進み、いくら良い医療やサービスを提供していてもビジネスとして成立しなくなるかもしれません。

“Strategy is essential for opening a clinic”

Similar to the pharmaceutical business, there are various legal protections and regulations in the medical business.

And it is greatly affected by external environmental factors such as the suppression of social security expenses.

Due to the declining population, the market has shrunk, and it is becoming difficult to attract patients with only the conventional medical area as a commercial area.

With the spread of the Internet and smartphones, the impact of word-of-mouth attracting patients is now extremely strong.

On the other hand, if you use online medical treatment and AI medical interview, your business area will expand significantly.

In order to steadily acquire customers, in addition to market size, market growth potential, and superiority of the company, it is necessary to work on channels for attracting patients, such as SEO/MEO measures and media exposure.

If these measures are neglected, the polarization will continue to progress, and no matter how good medical care and services are provided, it may not be viable as a business.